Follow @ASUG365 for all the latest news from ASUG.
The Americas’ SAP Users’ Group announced the results of its exclusive member survey on SAP HANA adoption as well as its four-part educational series that addresses specific concerns raised in the survey. The survey received more than 500 respondents, of which 93 percent self-identified as ASUG members.
Respondents were segmented into three categories: SAP customers, SAP partners or SAP employees (employee responses were discarded). Interestingly, the customer and partner responses reinforced how customers perceive and are approaching SAP HANA today.
Three key themes emerged from the ASUG Research Services survey:
What’s holding back customers from buying HANA? Three-quarters of the customers who said they have not yet purchased any SAP HANA products say they can’t identify a business case that justifies the cost. That reason topped the next closest set of responses by nearly 40 percent (we allowed for multiple responses). Following that reason were skillset, roadmap and upgrade issues.
The SAP partner responses backed up the data point: Partners cited “better business case guidance” as the top factor that would influence their clients’ SAP HANA purchasing decision positively.
What may be holding some customers back is the sentiment (as revealed in our survey) that SAP won’t make them move to HANA—at least, not in the near-term. A little less than three-quarters of those who said they have no plans to implement SAP HANA at this time believe that SAP will support their existing environments into the future or for at least five years or more.
Where are SAP customers starting their HANA journey? For those customers who had purchased a HANA product, 65 percent of them said BW on HANA was the one for them. Following BW was Business Suite on HANA, HANA custom analytics, HANA enterprise applications, and either HANA Enterprise Cloud or HANA Cloud Platform.
BW on HANA’s recognition as the belle of the ball was further solidified from those respondents who hadn’t yet purchased: When asked what they are most likely to buy, the top choice was BW on HANA.
What are the business benefits of HANA? Responses to this question from those who had implemented HANA went toward saving money or optimizing processes: SAP HANA helped companies optimize costs (34 percent), followed by enabling innovation for the CFO/Finance (25 percent) (the question allowed for multiple responses).
It was in the “Other” response category to this question (which accounted for 44 percent of the respondents) that ASUG received a wide, anecdotal range of comments that included questions about the business value—whether it hadn’t been realized yet or respondents just didn’t know at this point.
The ASUG Research Services team reached out to members directly to further probe into the “business benefit” equation, since building the business case was identified as such a prominent challenge.
When questioned on the business case that drove them to HANA, early SAP HANA customers ASUG spoke with initially pointed to areas where they sought performance gains. That wasn’t surprising.
But as these customers progressed from dipping their toes in the technology to diving in during these past few years, they found that HANA’s value extends beyond performance, and lies more so in the new ways of building applications and of thinking about business processes that HANA enables.
“The survey results are a critical feedback loop on the current state of HANA adoption,” says ASUG CEO Geoff Scott. “Like all new technologies, widespread adoption takes time and patience. The exponential rise in data volumes, coupled with our unquenchable thirst for speed and insight, requires solutions like HANA. I am excited to share not only the results of the survey but practical education on how to close the key gaps that our members pointed out.”
The report is available to ASUG members via the ASUG Research Services Discussions page on ASUG.com.
Today, ASUG launched a four-part webcast series for its members to not only address the concerns that were expressed by SAP customers in the survey, but the series will also share the experiences and insights of HANA trailblazers. Upcoming webcast topics include—Maple Leaf Foods: Building a Business Case for SAP HANA; Supporting an SAP HANA Environment—Skills Roadmap; and Making Sense of SAP HANA Licensing. (ASUG members can register for free here.)